Dave Knowles

David is heading up the marketing, PR and sponsorship campaign for the challenge as the best way he could think of getting out of riding it. A two times Etapist (just don’t look up the times) he’s had no choice but to volunteer after Mick peeled him off the road and called the ambulance after a training crash last summer led to him hitting the road face first at 30mph in the Vale of Glamorgan.

A professional marketer with a sponsorship history covering sports from rugby to crown green bowls he is the man to contact to see how the letourchallenge can give sponsorship partners the coverage and competitive advantage their investment deserves.